Paste a bit.ly link above to see where it ends up, without clicking it.
Bitly is the most widely used link shortener. A bit.ly link shows nothing of where it leads, and Bitly records every click: it shows whoever made the link how many clicks it got, and when and where they came from. Here, the link is followed from our server, so Bitly counts our visit, not yours.
Not every Bitly link says bit.ly. Many companies and news sites use Bitly with a short domain of their own, so a link with an unfamiliar short name may be a Bitly link too. Link Unmasker follows those the same way.
Old Bitly links can take a long route. A link made years ago may point at an address that has since moved, so you pass through several redirects on the way. You'll see each one, then the page you actually land on, with a clean copy of its address to open or share directly.
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What this can't do
- It can't tell you a site is safe. It shows where a link goes, not whether the page there is honest. Check the final address yourself, letter by letter.
- Some redirects need a full browser. Pages that run a lot of code before moving you on, or that ask you to click a button, stop the trail there. We show the page we reached.
- Some sites block automated visits. They may show a "checking your browser" page or an error instead of what you'd see.
- Links that need you to be logged in end at a sign-in page here, because we never use your accounts.
- It doesn't see tracking inside the final page, such as analytics scripts and ad pixels. Only the redirects, address codes and cookies on the way.